DOOH airtime booking

Sell advertising on your own screens (digital out-of-home). A screen of your network is sold for airtime when it has an advertising loop: the seconds its ads play before they start again, 120 for example. Each campaign books a spot of some seconds, a number of times a loop, on the screens and days it runs. A screen is never sold more seconds of its loop than it has: the booking says which screen is full on which day before it saves. The board shows each screen's loop sold day by day and every campaign live, on hold, coming, ended or cancelled, with its plays and value. Part of the DOOH airtime booking add-on for digital signage companies.

Steps

  1. Open Sales → Screen network & AMC, open each screen you sell advertising on and fill its advertising loop in seconds (120, for example).
  2. Open Sales → DOOH airtime and press New booking. Pick the advertiser, type the campaign and the days, the spot length and how many times a loop, and tick the screens: each shows whether it has room. Fill the rate a screen a day and any discount.
  3. Save it booked, or on hold while the client decides, then press Make quotation: a quotation for the screen-days at the agreed rate opens. Confirm a hold when the client says yes, or cancel it to free its seconds.

Tips

  • Plays a day are the hours the screen plays times 3,600, divided by the loop, times the spots a loop. A hold takes its seconds like a booking until it is confirmed or cancelled.
  • Ask StartAI how full the screens are next week, or whether a screen has room for a 15-second spot on some days, before you promise it.

In the app, press F1 or ? on this screen to open this guide next to your work.

This guide belongs to the DOOH airtime booking module. Learn more

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